Seeing Rugs in Person: Noida and Partner Stores

You can see Rugberry rugs in person at the Rugberry Experiential Centre in Sector 63, Noida, and at six partner stores in New Delhi, Mumbai, Bengaluru, Hyderabad and Kochi. Bring your room measurements, a photograph in daylight and something from the room, and one visit is usually enough to choose.

Where can you see Rugberry rugs in India?

Rugberry rugs can be seen at the Noida Experiential Centre and at six partner stores across five more cities. The full list, with hours and the rugs held at each, is on the Rugberry store locator.

City	Where	Address	Hours
Noida	Rugberry Experiential Centre	E-131, Sector 63, Noida 201301	Mon to Sat, 10am to 6pm
New Delhi	Rugberry x Fragment House	1, Forest Lane, Ghitorni 110030	See the store locator
Mumbai, Parel	Rugberry x Defy	6, Podar Centre, Parel 400012	Mon to Sat, 10:30am to 8pm
Mumbai, Worli	Rugberry x RUH Studios	Raghuvanshi Mill, Worli 400013	See the store locator
Bengaluru	Rugberry x LVNG Studio	Defence Colony, Indiranagar 560038	Mon to Sun, 10:30am to 8pm
Hyderabad	Rugberry x Home Secrets & Spaces	Road No. 22B, Jubilee Hills 500033	Mon to Sun, 10:30am to 8pm
Kochi	Rugberry x Ovion Lifestyle	ATS Grand, East Ernakulam 682024	Mon to Sun, 10am to 7:30pm

Hours and addresses are from the store locator at the time of writing. Check the page or call before a long drive, especially on public holidays.

Each partner store is an interiors space in its own right, so the rugs sit among furniture, lighting and art rather than in rows. That is useful: you see how a rug behaves under a sofa and next to timber, not only on a bare floor.

Noida is the largest display, with Rugberry's own team on hand. If you are in Delhi NCR and choosing a rug for a principal room, it is the visit worth making first.

What is the Rugberry Experiential Centre in Noida?

The Rugberry Experiential Centre is Rugberry's own space in Noida for seeing and handling the rugs, with 37 rugs on display at the time of writing across New Zealand wool, Botanical Silk and jute. It is the place to compare fibres and constructions side by side.

The centre is at E-131, Sector 63, Noida, Uttar Pradesh 201301, and is open Monday to Saturday from 10am to 6pm. You can call on +91 96507 38435 or book a visit from the store locator.

The rugs on display are there to be seen and felt, not carried home off the floor. Your own rug comes from stock in your size or is made to measure. The rugs held at the centre are listed in the Experiential Centre collection.

What can you learn in person that a screen cannot show?

In person you learn three things a screen cannot show: how the fibre feels in the hand, how heavy and deep the pile is, and how the colour shifts in daylight. Those are the three things worth a journey.

The hand of the fibre

Run your palm across a New Zealand wool rug, then across Botanical Silk, then across jute. Wool is springy, Botanical Silk is cool and smooth with a sheen, jute is firm and dry. Our comparison of wool and Botanical Silk explains what you are feeling.

The weight of the pile

Fold a corner back. A handloom Grain at 12 to 14 mm shows its close weave; a Plush at 18 to 20 mm folds thick and slow. Stand on each in socks and notice which you would want under a sofa and which beside a bed.

Colour in daylight

Take a rug you are considering near a window. Greige can read grey at noon and beige at five, and sage can turn almost grey in a north light. Our guide on judging rug colour online explains why screens shift colour.

A rug is a material before it is a picture. Judge it with your hand, your feet and a window.

What should you bring to a Rugberry store visit?

Bring the measurements of the room and its furniture, a few photographs of the room in daylight, and one object from the room, such as a cushion cover or a paint card. With those, the team can size and match a rug in a single visit.

1. A floor plan with measurements. Room size in feet, sofa and bed widths, and where doors and windows sit. A phone sketch with numbers is enough.
2. Photographs in daylight. One wide shot from the doorway and one of the floor, without flash.
3. A colour object. A cushion, a curtain swatch, a paint card or a loose floor tile. Hold it against each rug.
4. Your use notes. Children, pets, floor seating, a balcony door that stays open in monsoon.
5. A budget band. Prices on rugberry.in are ex GST, and seeing two bands side by side helps you decide where the money matters.

The store locator's own advice is the same: bring a plan or a photograph and the team will size it with you.

Allow about an hour. That is enough to handle every fibre on the floor, narrow the shortlist to two or three rugs, check sizes against your plan and ask about stock or made to measure for the one you choose.

Which rugs are worth comparing side by side in Noida?

Compare a handloom wool, a wool with Botanical Silk and a jute with Botanical Silk, because those three show the full range of hand, sheen and firmness in Rugberry's collection. At the time of writing, all three below are held at the Noida centre.

• Grain Wool Rug in Sage: handloom New Zealand wool at 12 to 14 mm, low and closely textured. The practical living room rug.
• Insignia Wool & Silk Rug: handloom New Zealand wool and Botanical Silk at 14 to 16 mm, with a single emblematic form at its centre and a low sheen.
• Meraki Jute & Silk Rug in Sage: handloom jute lifted with threads of Botanical Silk at 12 to 14 mm, firm underfoot with a quiet shine.
• Arctic Wool Rug: hand tufted New Zealand wool at 14 to 16 mm, pale with black marks, also held at the Hyderabad partner store.

For a family home in Delhi NCR with dust and a winter, choose the Grain over the Meraki for the living room, because wool is softer for floor sitting and hides dust as well. Our guide to rugs for Delhi NCR homes covers the region.

What if you cannot visit a store?

If you cannot visit, order a swatch of each rug on your shortlist and judge it at home in your own light. A swatch is a piece of the real rug, in its real fibre and colour, and it costs ₹800 on rugberry.in.

Lay the swatch on the floor where the rug will go, and look at it at morning, noon and evening. Our guide to ordering a swatch before buying explains how to test it, and the swatch range lists what is available.

For a made to measure rug, the colour is approved from physical yarn poms before weaving, so the final check happens in your hand either way.

Many clients do both: a swatch at home first to narrow the colour, then a visit to confirm the fibre and size. Between the two, very little is left to chance.

How do you make the most of a visit to a partner store?

Treat a partner store visit as a material session: ask to see the rugs held there side by side, compare two fibres at once, and photograph each rug in daylight near the door. Partner stores hold a smaller range than Noida, so check the list for the store before you go.

The store locator shows how many Rugberry rugs each partner holds at the time of writing: 17 at Fragment House in New Delhi, 20 at Defy in Parel and 10 at Home Secrets & Spaces in Hyderabad. The rugs at each are listed in collections such as Fragment House and Defy.

If the rug you want is not on display in your city, look at another rug in the same fibre and construction. A Grain in one colour tells you how every Grain feels; then a swatch settles the colour. Our city guides for Mumbai apartments, Bengaluru homes and Hyderabad homes cover what suits each climate.

Frequently asked questions

Where is the Rugberry Experiential Centre?

At E-131, Sector 63, Noida, Uttar Pradesh 201301, open Monday to Saturday from 10am to 6pm. Book a visit from the store locator before you travel, and bring your room measurements and a few photos so the right rugs and sizes can be laid out for you.

Can I see Rugberry rugs in Mumbai or Bengaluru?

Yes. In Mumbai, Rugberry rugs are at Rugberry x Defy in Parel and Rugberry x RUH Studios in Worli; in Bengaluru, at Rugberry x LVNG Studio in Indiranagar. Hours are listed on the Rugberry store locator.

Can I buy the rug on display and take it home?

The rugs on display are for seeing and handling. Your rug is supplied from Rugberry's stock in your size or made to measure, and delivery within India is free.

Do I need an appointment to visit?

You can book a visit from the Rugberry store locator, which is the best way to make sure someone is free to size the rug with you. Call ahead for partner stores, whose hours vary.

What should I bring to choose a rug in a store?

Bring the room and furniture measurements, daylight photographs of the room and one object from it, such as a cushion or paint card. With these, the team can size and match a rug in one visit.

The rug you live with should be chosen with your hands. Find the nearest store on the store locator, or browse the rugs held in Noida. Material first.